With fitness blogger and transformational coach

Julie Creffield

Are you ready for change?

Not taking care of yourself is a double whammy.

Not only do we have to deal with the consequences of that on our confidence, our health, our energy, but also we are often left with the guilt, shame, and embarrassment of it too.

And here's the real kicker...often as women we don't take care of ourselves properly cos we are too bloody busy taking care of everyone else.

Especially now.

What if it didn't need to be like that though?

What if we could stop the yo yoing of being "on it" and then "off it" all the time, coming up with new strategies, solutions for losing weight, getting fit, being less tired, having a good skin care routine urgh!!

Feeling like we are never good enough.

But, imagine if we stopped, took a breath and then listened to what we really need?

As women we are bombarded with messages telling us how to look after ourselves, so much so we have stopped listening to our own judgement on such things.

Well, guess what?

It's time to change all of that.

What exactly is this thing?

Part online programme, part challenge, part research project, The Big Fat Wellbeing Experiment is an opportunity to explore what it means to truly be well and to put yourself first for a change.

To prioritise our health and wellbeing for 90 days, with the support of a kick-arse coach, some world-class experts AND of course the support of each other,

  • No diet plan
  • No exercise regime
  • No gimmicks

You get to chose the habits and behaviours you want to focus on, the programme provides you with the mindset support, insights and structures to keep you inspired and motivated to make a change.

Having run something similar 2 years ago for more than 300 women, I used the data for a Tedx on the Fear of Judgement for Plus Size Women, (you can watch the full video below) this is a new and improved version, also building upon the Thrive Inside online wellbeing service I provided for women during the first UK lockdown.

Imagine having this to focus on, with a community (and a coach) to hold you up the whole way.

90 days, a simple accountability technique, and a range of resources to help you make the breakthrough you so desperately want in 2021.

Plus the anonymous progress data and stories collected from the programme participants will go to be used to help other women.

And who am I?

My name is Julie Creffield and I have been supporting plus-size women for more than a decade to make changes in their life.

It's never been about what you have to lose, but instead what you have to gain.

I am a 5 times marathon runner, triathlete, mountain climbing, ocean swimming, adventurer.

I have been everything from a size 22 to an "almost" size 14 over the last 15 years, but what I know to be 100% is...when I neglect my wellbeing, it doesn't matter what size I am, everything else goes to pot.

Wellness is more than weightloss, its about nurturing yourself, listening to your body, having the space to explore what your body, mind and soul needs.

And hey, sometimes becoming lighter or smaller is a welcome side effect.

Having safe and non-judgemental spaces to talk about this stuff, having folks to reach out for support when it gets tough.

As a Mum, I want to change the way women see their bodies, I want to role model what it looks like to look after yourself...I want to show her its OK to be a masterpiece and a work in progress both at the same time.

Anything else?

I am a transformational life and business coach and community engagement strategist, that has helped literally tens of thousands of women to take action over the past 10 years.

I am an in demand international speaker, have been featured in the media in more than 50 countries, and even did a 6 week fitness segment on ITV's This Morning.

Oh and I adore this work.

We get cracking on the 1st February


We run through to the 9th May (we use a few days either side to set up the challenge and finish it works out at almost 100 days)

Ready to Take Action?

These 90 days may be exactly what you need to take control of your life.

Register ASAP and get the Earlybird price of just over £1 per can even split the payments.


There are only 100 places on this first round of the experiment, and more than 60 of these have been snapped up. The price may go up in future rounds of the experiment.

If you have friends who would like to take part alongside you though, feel free to discreetly send them this link

If you have any questions please feel to reach out to

You can watch my TEDx Talk Here